"see it framed"

As mentioned previously I am certain I want to include some sort of function on my site which affords the user the option to see the images framed and alone on screen without distraction.
This eventually is something I would like to link with a purchase option.
I found on Allposters.com they had a similar function which helped me imagine how it would potentially work on my site.

As you can see all posters.com offers the user many choices of frames. wall colours, print sizes and even room environments in which to view the image. This is a lot more complicated that I intend.

I found this process on their site to be fairly complicated. I want my options to be the complete opposite. Simple, showing only the work. isolated and with a choice of frames. (potentially 3)